Friday, April 6, 2012

Brand Activation - How Does It Work?

I am sure all of us have seen those ads on television where a particular company claims that their washing powder is the best in the market, and then they go on and say "It makes your clothes as good as new". But with so many companies saying the same thing, would you even believe them? Chances are you won't.

That's where brand activation can help businesses gain credibility and popularity amongst its customers. By interacting directly with their target customers and letting them experience their product first hand, companies can expect to see a significant increase in sales and customer loyalty.

So what are the steps involved in brand activation? Well, basically there are 2 steps in general...